DFA’s CoLAB Accelerator program is a 90-day, immersive program that accelerates and grows ag-tech startup businesses through mentoring and educational programming.
Videos for the 2023 campaign were storyboarded and animated by Katie to be released on social media in stages over the course of a few months.
In addition to the videos (seen below), a new acrylic sign was put up within headquarters beside the CoLAB room.
The first campaign video announced that applications had officially opened for the 2023 program.
Storyboard for video 1
Storyboard for video 2
The second campaign video announced a last call for applications before they closed.
"These are great. Exactly how we want to position our program."
- Director of Marketing, on seeing the Accelerator videos
The last campaign video was made to be posted on each participants' social media, as a way for them to announce that they had been chosen for the program.
Thank you!
You can visit the DFA CoLAB site if you would like more context to the program for any reason.
Contributors
Jason Nichols | Director of marketing
Valerie Morrow | Director of social media
Alexa (Cubbage) McCuistion | Innovation project manager
Stephanie Dunn | Creative director
Katie Schenk | Designer
