The new Code of Conduct (CoC) was released during Dairy Farmers of America’s Value Integrity month, a yearly campaign to remind and encourage employees to complete their annual code of conduct training.
Other deliverables such as flyers and digital signs were created to support the cooperative-wide campaign.
To improve user experience, Katie advocated for creating a first-ever digital adaptation of the CoC.
The print version often shows related information spanning across both pages.
Digital layouts were all adapted to be fully self-contained. Users can see all relevant information grouped on a single page rather than flipping back and forth.
Due to time constraints, Katie advised the creative team to focus on adjusting the book to work as single pages, and to create navigation functionality.
While most only needed minimal adaptations, certain layouts were significantly reworked.
Because Spanish translations are typically about 30% longer than their English counterparts, designing layouts for both languages served a special challenge.
All English deliverables, except for the physical book, had a Spanish version made.
Digital signage was rotated on monitors set up around offices and in break rooms across the entire cooperative.
Legibility and readability were carefully considered in every instance of outlined text.
Additionally, the messaging of these screens had to be kept as concise as possible as they would be seen as people walk past.
An 11x17” poster was designed to be put up around all locations across the cooperative.
Thank you!
You can view the full digital CoC on DFA's website.
Contributors
Stephanie Dunn | Creative director
Marisa Baker | Art director
Katie Schenk | Designer
